I managed and implemented the full project which consisted of development of the brand identity and design of the website. The work began with a full rebranding, including the redesign of the logotype and brandmark, the definition of the new color and type systems, and the creation of a brand booklet to define the updated identity. I also developed a consistent look and feel for the company’s social media presence. Once the branding was finalized, I moved on to the website redesign. Here, the priority was delivering a smooth and supportive user experience, guiding clients through the often complex process of resolving debt matters. By combining a modern visual language with a user-friendly digital presence, the company is now better equipped to build trust with clients and stand out in a competitive financial services market.