The project was devided into two parts: personal branding for Eric Standop, which included visual identity and the website as well as the branding for the Facereading academy, which consisted of the same two parts. The main challenge was to clearly differentiate the two visual languages in order to reach very different audiences, while ensuring both brands remained sleek, modern, and cohesive. In the end, both projects established a clear and professional presence, giving each brand its own identity while strengthening the overall credibility of Standop’s work.